How To Make Facebook Lookalike Audiences Work For You

Facebook has incorporated customer lifetime value into its custom audiences , thereby enabling advertisers to create lookalike audiences using that information. A Lookalike audience is exactly as it sounds: Facebook takes an existing custom audience you've created, and culls its database of 2+ billion users for people who match significant characteristics to that existing audience that live in a country or region you specify.

When you prompt Facebook to create a Lookalike Audience based on your email subscriber list, it picks up on that fact that a lot of your subscribers live in sunny locations, like the beach, or that they enjoy being outdoors and tend to be between the ages of 30 and 45.

When a product reaches 300 purchases, similarly we then create our Lookalike audience based on the already created Purchase” custom audience. For example, the 10% Lookalike Audience had a significantly lower CTR than other tested audiences. For the best results, split test a regular campaign with your lookalike audience campaign and monitor the results.

By using forward-looking predictions, marketers can identify their highest-value customer segments based on what customers are likely to do in the future, rather than just reacting to their past. Facebook Lookalike audiences allow you to build new audiences using an established source audience such as people who have viewed your video or previously purchased from you.

With your customer list, the one thing you can't do is target people who have unsubscribed. By utilizing the overlap tool, you can see how many users are appearing in multiple lookalike audiences. On the other hand, the large number of options can also be a curse, since it's very easy to waste ad spend testing various targeting combinations in an attempt to arrive at the best-performing audience segments.

The algorithm looks at the data available for all the individuals who comprise the source audience, with the aim being to finding matching individuals based on the information gathered from the scan. Facebook requires that the seed audience should have at least 100 people in one country.

This means that if you want to create a Lookalike Audience in the UK, then you need 100 people from one single country, regardless of if that country is the UK, Canada, Australia etc. A well-designed ad with good audience targeting will generally do pretty well on Facebook.

Once you've selected the audience on which to base your new Lookalike Audience, adjust the settings for Location and Size, then click Create Audience at the bottom right. If he is getting a lot of traffic to the podcast pages on his website, he can use that traffic to create a custom audience of people who are interested in the podcast.

The key to success with this feature, however, is a very large list in Custom Audiences. We prefer to scale budgets by launching multiple campaigns with as many non-overlapping 1% lookalikes as possible. Make note that it is from your Amazon customers. And if you don't have those digital assets to play with, you can still significantly improve things by narrowing your audiences and using lookalikes.

Engaged with a post or ad- This option unlocks the ability to retargeting all of the people that like, comment, and generally click on any post. The most important aspect of generating effective Lookalike Audiences is using a high-quality Source Audience. One hiccup I've run into a few times is that the Facebook ad engine gets confused if you mix lookalike + detail + geographic + age related targeting.

The percentage you give indicates how similar you'd like Facebook's Lookalike to be to your Custom Audience. For example, if your email system does tagging, I wonder if you should create different lookalike audiences based on email subscribers who visit the website frequently versus those who don't.